Social media marketing is a strategy no business should be without. If you're not attacking Facebook, Twitter, or any of the relevant platforms, your competition inherently has the leg up. They are in front of your audience, you are not. This gives them an incredible and likely insurmountable advantage. You need to get on social media and get your campaign rolling as quickly and as efficiently as possible. Here are 10 quick tips that should help you do that:1. Build and Develop Your Personal Authority and Brand
Most businesses are not just known by their logos or their tag lines. They are also known for the people behind them. Take Tesla, for example. Most do not just know them for their electric cars, they are known for the man behind the company - Elon Musk. Who you are matters, whether you're running a startup or a big business.
Take some time to develop your personal brand. Ideally you will make the effort by writing articles, speaking at conferences, or even guest starring on a podcast. If you do not have the time, at least develop a social media presence. Even a thoroughly developed LinkedIn profile is better than nothing.2. Be Objective Focused
No social media campaign succeeds without having some sort of plan. You don't just try to make your company famous on social media. That fame must lead to concrete goals, otherwise, you are just wasting valuable resources.
Figure out what your marketing team wants to achieve for your company. Then, figure out which of those goals can be achieved or helped along by a social media campaign. From there, you can figure out what steps your plan needs to have to get the maximum benefit for your company.3. Find a Way to Stand Out
Long ago, people could do whatever they want on social media and have a reasonable chance of success. That was because there were so few people on it that they could command a huge amount of attention for doing anything. That is no longer the case. Your campaign will have to struggle for attention against everyone and everything.
If you want to develop a social media presence, you need to stand out. Easier said than done, but that is what you need to do. Bear down on your story and your brand. Figure out what makes you different from the rest. Even the fact that your story is uniquely yours can serve as a way to stand tall above the ground.4. Know What You're Trying to Get Out of It
Anyone can be famous on social media. However, most people don't actually have something profitable to do with their fame - businesses do. Before you start putting together the parts for your campaign, figure out what you want to get out of it. This will depend largely on your company's current goals. At the start, you will want to generate more followers. Later on, you will want to change and shift the goal towards generating leads or sales.
Knowing what you want out of the campaign will help you figure out which metrics to track. For example, wanting more followers is often a matter of checking engagement. The more likes or shares you have, the more successful your campaign is.5. Focus on One Platform at a Time
Unless your business is absolutely massive and functionally unlimited resources, it is often best to focus all your efforts on one social media platform at a time. Social media marketing cannot be underestimated. It is difficult, time-consuming, and resource intensive. Start with where your target customers are most likely to be, as well as where you can best show off your offerings. Once you conquer that platform, then you can consider expanding to other places.6. Get Experts
Social media marketing is a skill, and like any other skill, there are experts. If you are not well versed in handling online accounts, it is best to bite the bullet and hire experts to do the job for you. It might be more expensive, but it is not only more efficient to spend the money on actual marketing teams, it's also safer.
Social media marketing is like a minefield. You never know when something you say or post will be taken the wrong way or will be offensive to the wrong group. Before you know it, your business is under fire from social media. An expert will ensure that those incidents happen rarely, and that if they do, have a plan to recover from the damage.7. Make It a Discussion
One of the worst things you can do on social media is to treat it like a megaphone. It is not merely a way to amplify your message, though it can do that. Social media is best used to create a discussion, a way for both you and the audience to communicate ideas and information.
Don't just put up a post and leave. Engage the audience in a discussion. Inform them, question them - do something that will spark a response from your audience. Not only will this deepen your relationship with them, it will let your company rank higher on algorithms due to how social media platforms value engagement.8. Use Visual Aids
Pictures speak a thousand words. With a single image you can communicate a lot of ideas - so take advantage of that. Don't just put up a block of text. Sprinkle in some pictures that help illustrate the point. Depending on your brand, you can also use it as an opportunity to utilize of humor. Not only will you make your point more understandable, you can make it more memorable and add value to the reader's experience as well.9. Schedule Your Posts
Consistency is a big part of succeeding on social media. The more reliable your posts are, the more likely you are to become a part of your audience's daily routine. If that happens, you are in a good spot. You are practically guaranteed some form of exposure to them, which is sometimes all you need to generate leads or follows.
However, getting posts out consistently and on time can be difficult. You or your team should create a calendar of posts. It will force you to think up posts ahead of time so you are never in a lurch, and you can plan around foreseeable events and put a lot of effort into big upcoming moments.10. Thank Your Readers
Social media is not just about promoting your products. Without your customers, you would not have a business. It is only right to thank them for their patronage. Fortunately, there are many ways to accomplish this task. You can give them some time in the spotlight by promoting or sharing one of their posts, or recognize them by naming them directly when mentioning important consumers. Your company could even give them rewards, like a discount on a future product. Whatever makes your audience feel good can serve as a fine way to thank them.
Success in social media marketing is difficult. It will be troubling at times, and it can make you question yourself. However, the benefits to your business are worth the trouble. Don't let it get you down. Just keep trucking along, and it will eventually work out.